RedEye to host web analytics seminar
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Redeye product story
Edited by the Marketingweek Marketplace editorial team
Sep 9, 2008
RedEye has announced that it is to host an online marketing seminar entitled 'Actionable Analytics - Data Doesn't Matter' at the Oracle Building, London on 26 September 2008.
Jim Sterne, founding director and current chairman of the Web Analytics Association will present the seminar.
Sterne will show how to make analytics more actionable in order to provide a good return on investment and how sourcing the right data (and not data for the sake of it) can ensure action can be taken.
He will also explain how relating everything back to the business goals is the only true way of getting meaningful results from web analytics, and the importance of looking at the whole picture and not get lost in reams of web analytics data.
Places are limited to 50 delegates.
Tickets cost GBP65.00.
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