Product category:
Email marketing
News Release from: RedEye | Subject: RedEye Email Marketing
Edited by the Marketingservicestalk Editorial
Team on 30 March 2007
e-RM integrates into RedEye
Some 18 months after being bought by online behavioural marketing and analysis company RedEye, the e-RM brand is now being fully integrated into its parent company.
The new, full-service email and SMS marketing capability is being launched under the group name RedEye Mark Patron, CEO at RedEye, said: "By combining RedEye's existing email marketing capabilities with those of e-RM, we have created a business that is much greater than the sum of its two parts
This article was originally published on Marketingservicestalk on 27 Apr 2007 at 8.00am (UK)
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"We now have significantly greater capabilities, with a considerably larger platform enabling us to broadcast much higher volumes of emails than ever before.
"Integrating with RedEye's analytical expertise, we can also provide a service that is highly targetable and which combines tagging and trigger data for timely, relevant emails based on consumer behaviour".
RedEye's email marketing capability is seeing a significant investment in new systems, hardware and technology combined with more account and market-facing staff.
Already the company has switched on a much larger, more efficient computer centre dedicated to email marketing in addition to existing systems.
The relaunch of e-RM as part of RedEye is a significant step for the company, completing as it does an exclusive offering of digital services.
With the RedEye brand now able to deliver user understanding through a complete framework of customer intelligence services, the full absorption of e-RM within RedEye compounds the company's ethos of an integrated approach to online marketing.
Matthew Kelleher, commercial director of RedEye, added: "Bringing the RedEye offering together in this way will have a significant impact on what we are able to deliver to our clients.
"Not only can we now email in substantially larger volumes than before - we already deliver 50 million emails a month - we are now in a position to provide an all encompassing service focusing on customer behaviour.
"With event triggered emails producing results way above traditional e-marketing techniques, launching RedEye Email Marketing completes the cycle that RedEye can offer - from planning and strategy, through targeting, delivery, analysis and back to strategy.
"RedEye is now supremely positioned to provide a complete overview for clients in the digital marketplace".
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