Camden Fleet Services turns to Relay Station

Relay Station's flagship voice broadcasting service has been selected by Camden Corporate Fleet Services to push sales of new March registration models.

Camden Corporate's decision to pilot voice message broadcasting to sell new vehicles is driven by poor results from print advertising.

Camden Corporate's new digital campaign broke on 5 March.

Five thousand customers received a personalised voice message and a call to action on their mobiles or landlines.

The message invites them to call Camden dealerships involved in the promotion and take advantage of deals of up to GBP4,000 off showroom prices on new March registration models.

Camden Corporate Fleet Services is located in Leighton Buzzard, Islip, Corby and Livingston.

Camden Corporate Fleet Services is one of Britain's largest fleet service providers.

Following the acquisition of Inchcape Automotive in June 2007, it supplies over 100,000 new vehicles and services each year to some of Britain's best-known fleet customers including vehicle manufacturers, daily rental companies, contract hire and leasing businesses, major outright purchase fleets and bodyshops.

It is the retail arm of Camden Corporate Fleet Services that has chosen to pilot Relay Station's voice broadcasting service at four of its seven franchised retail dealerships.

Those taking part are Renault and Nissan in Dunstable, Ford in Leighton Buzzard, and Vauxhall in Aylesbury.

If the trial is successful, it could see the Renault and Nissan businesses in Northampton and the Renault and CarStore sites in Milton Keynes also using this innovative new medium.

"There is little doubt that digital media will overtake traditional means of advertising for businesses such as Camden Corporate to reach and engage with customers and we believe Relay Station's personalised voice message broadcasting service could become campaign nirvana for us," said Gavin Cook, Camden Corporate's retail marketing manager.

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