Corgi produces diecast models for Atlas campaign
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Corgi Premiums product story
Edited by the Marketingweek Marketplace editorial team
May 25, 2010
Bespoke diecast toy company Corgi Premiums has teamed up with Atlas Editions for a summer direct marketing campaign to test several new partworks programmes.
This follows the recent launch of Corgi's dedicated consultancy service for brands and agencies that want to source bespoke diecast toys for use as consumer incentives, loyalty-building collectables or nostalgia-based gifts.
For the Atlas Editions campaign, Corgi Premiums will produce a range of British-themed models, including a vintage Royal Mail Morris Minor van, a replica of the Eddie Stobart Superhauler livery, and a 1950s/60s circus truck and trailer.
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