Rare brands plastic fantastic

A campaign developed by Rare Creative Group for Derby based HL Plastics, and sister company Liniar, aims to raise brand awareness and position them as a leading plastic extrusion company.

Rare has created a strong and cohesive visual presence for the group.

This new visualisation of the brands will be rolled out across a suite of product literature, attention grabbing press adverts, and a strategically led PR campaign.

Providing an innovative array of PVCu products, including Plastic Piling and maintenance free garden decking, fencing and caravan verandahs, the company ties in with Rare's desire to work with forward thinking companies where they can add real energy to the brands, and in turn the fortunes of the business.

Steve Beaumont, New Business Director at Rare, commented: "We have a strong pool of creative talent who are always looking for something new and exciting where they can exert real creative vision; HL Plastics and Liniar are two brands that we can inject energy into through our passion, commitment and creativity".

Roger Hartshorn, Group Managing Director, added: "Rare will help to drive the company forward, with a modern and dynamic brand that people aspire to work with and for - their input into the strategic process is vital to us developing the company and bringing exciting new products to market.".

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