Rainbow Productions promotes launch of Jimjam

Rainbow Productions is managing the promotional activity surrounding the roll-out in Europe of a television channel for pre-school children, called Jimjam.

Created through a partnership between Chellomedia and HIT Entertainment, Jimjam is being launched across Africa, Asia, Europe and south-east Asia.

As part of the promotional activity surrounding the roll-out in Europe, Rainbow Productions is managing the personal appearances of HIT Entertainment costume characters in key territories on behalf of Chello Zone.

The channel - which was first launched on Sky Italia in 2006 - is predominantly aimed at children aged between one and six.

Rainbow Productions has a portfolio of more than 90 licensed cartoon characters, which are available for personal appearances, including HIT Entertainment properties Angelina Ballerina, Barney, Bob the Builder and Wendy, Fireman Sam and Pingu.

From 2-5 February 2009, Bob the Builder is making guest appearances in Moscow on behalf of Chello Zone.

To date, character appearances have taken place in Russia and Poland, starting with appearances of Angelina Ballerina at a family festival in Warsaw in September 2008.

In October 2008 Angelina Ballerina was also joined by Fireman Sam, both of which attended the Pike 2008 festival in Zakopane, Poland: a conference and exhibition for broadcasters to promote their brands in Eastern Europe.

The same month also saw Rainbow Productions managing the guest appearance of Angelina Ballerina at a kids' centre in Moscow.

The agency manages HIT Entertainment character appearances in Russia and Poland on behalf of Chello Zone.

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