Rainbow characters to appear at Toy Fair

A Rainbow Productions product story
Edited by the Marketingweek Marketplace editorial team Jan 12, 2009

Rainbow Productions has announced that many of its licensed characters will be attending the Toy Fair at London's Excel Centre on 28 January 2009.

Toy Fair provides an opportunity for exhibitors to showcase to the media their products for 2009.

To date, confirmed character attendees include Little Princess, Four Arms, Brobee (on behalf of Spin Master Toys UK), Noddy (on behalf of Bandai UK) and Underground Ernie.

In addition, licensed characters making guest appearances for the first time at Toy Fair include recently launched Kindle Entertainment property Big and Small, as well as PPC Enterprise's Pinky and Perky.

Rainbow's licensed characters will be present at 08:45 on 28 January to greet attendees queuing to enter the show.

Other character engagements include attending official photo calls, as well as taking advantage of press opportunities on specific toy licensee's exhibition stands, to help increase awareness on behalf of both the property owner and respective toy licensee.

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