The Raft develops campaign for holiday company
A
Raft product story
Edited by the Marketingweek Marketplace editorial team
May 12, 2010
The Raft has been selected by Neilson to develop an emotive marketing campaign to promote the holiday company's second new product of 2010.
Neilson Adventures, part of Thomas Cook, offers worldwide adventure and experience holidays on a flexible basis to more than 50 countries.
The Raft has developed a creative campaign intended to attract those planning their next big adventure by being reminiscent of the special holidays they have most enjoyed.
Based on a holiday journal and in a scrapbook style, the creative will roll out across all marketing activity including advertising in specialist holiday and national press, e-marketing, direct mail and website development.
The national campaign runs from May 2010.
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