Report reveals benefits of geolocation technology
A
Quova product story
Edited by the Marketingweek Marketplace editorial team
Dec 3, 2009
Quova has announced the findings of a Quocirca research report entitled 'Customers in the Real World', which examines the benefits of using geographical website targeting for online businesses.
Using a fictional organisation called Things-4-You, the report demonstrates the opportunities available to businesses once they understand where their web visitors are located.
The report uses the story of Things-4-You to demonstrate the potential marketing and sales benefits of IP geolocation for any online retailer, but particularly one that also has real-world retail outlets.
Examples are given on how personalising web visits can engage visitors and provide a link between online customers and real-world stores, and how location can also be used to detect online fraud during the transaction process.
In addition to the Quocirca report, Quova has also made available a range of free educational online tools and a library of resources about IP geolocation technology.
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