Quova to focus on geotargeting benefits at Ad:Tech
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Quova product story
Edited by the Marketingweek Marketplace editorial team
Sep 24, 2009
Quova is to present a session entitled 'Using Location to Increase Web Conversions' at Ad:Tech London on 23 September 2009 at Olympia.
The session will feature Kerry Langstaff, vice president of marketing at Quova, and Ken Penny, managing director, internet planning and general manager at Continental Airlines.
It will focus on the benefits of IP geolocation technology and show how Quova customer Continental Airlines has increased website conversion rates by 200 per cent.
Langstaff will focus on the benefits of geotargeting online advertising and content, such as increased clickthroughs, and decreased wasted impressions and site abandonment.
Penny will then review how using Quova for website localisation - including localised landing pages and banner ads - has driven an improvement in conversion rates.
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