QPSMR software for market research and analysis
A
QPSMR product story
Edited by the Marketingweek Marketplace editorial team
Jan 18, 2010
QPSMR supplies the QPSMR software suite for research and analysis and provides a comprehensive questionnaire processing bureau service.
The QPSMR software suite features: questionnaire design; telephone interviewing (CATI); personal interviewing (CAPI); data entry from questionnaires; verification, checking and editing; summary reports; quality tables; weighting (target, quantity and RIM); import and export facilities for many different formats; and helpline software support.
The company said the software is user-friendly and enables anyone involved in research the ability to process data on their own computer running Windows.
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