Qmedia investigates Big Brother audience

Leeds-based Qmedia has been commissioned for the seventh year and is currently undertaking an extensive audience research project for Channel 4's Big Brother reality TV series.

The ongoing research provides Channel 4 with continuous viewer feedback on the award-winning show.

In-home viewing sessions, online forums, video diaries and a panel of viewers are all being used to gauge audience reaction to the eighth series of the show.

The finding are then feedback to Channel Four using an intuitive, bespoke online delivery hub, allowing the broadcaster access to the information almost instantly.

Adele Gritten, a Director of Qmedia, said: "Qmedia has been the agency of choice for Channel 4's Big Brother research since the inception of the original and biggest reality TV show around.

"Our close working relationship is built on a foundation of evolving and cutting-edge methodologies coupled with a dedicated and hard-working project team who love the show as much as the client does.

"With the show now in its eighth series, our insight helps to continually ensure that viewers are engaged and enthused with the portfolio of shows and multimedia services that Big Brother offers".

With clients such as E4 and BT Vision in its portfolio, Qmedia's multitude of audience research experience and understanding, a good relationship with the client and an excellent work ethos, all helped to secure the project.

Donna Booth at Channel 4 said: "Working with Qmedia on the new series of Big Brother seemed like an obvious choice given their depth of understanding of the complexities and evolving nature of the show, from a single channel programme to multi platform format".

Qmedia hope to grow their portfolio of clients in this area as well as concentrating on other media formats.

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