Pure showcases email software developments

Edited by the Marketingservicestalk editorial team Jan 28, 2008

Email marketing company Pure will showcase its latest product developments to brand marketers at this year's Technology for Marketing show.

Pure will demonstrate various new features to its PureResponse email software including Intelligent Time Sending - using historical open-rate and click-through data to ensure recipients receive emails at the optimum time and Automatic Subject Line Selector - allowing marketers to use multiple subject lines where the subject line which garners the highest open rate will then automatically be selected by PureResponse and adopted for the remaining sends.

These functions combined have seen some customers experience a 50 per cent increase in open rates.

One-to-one emails are coming of age in 2008 and Pure has recently launched a new product development that makes it incredibly simple to make the most of this often underused marketing opportunity.

Further product demonstrations from Pure at TFM include PureUnlimited, the bespoke email server system which eradicates per-email charges for high-volume senders while offering unparalleled delivery speeds.

Visit Stand E4 to find out more about how Pure can maximise the impact of your email marketing.

"We have released no less than 14 developments in the last 12 months, TFM seems the ideal place to shout about them", said Marc Munier, Account Director at Pure.

"Too many buyers believe they have to compromise to get the package they want, Pure offers enterprise level software with UK based support at a price that will scare the competition".

Technology for Marketing 2008 will be held at London's Earls Court on 12 and 13 of February.

Award-winning Pure is one of the top email marketing companies in the UK, providing companies large and small with the technology, know-how and support to run effective email marketing campaigns that have a measurable, positive impact on business.

Pure's email platform is used in 40 countries by over 1,200 people.

Pure counts innocent drinks, Rightmove, Truprint, Hachette Filipacchi, EMAP, LA Fitness and the FT among its stable of over 700 clients.

Brighton-based Pure also publishes the Email Marketing Manual, a best practice website and newsletter featuring brand case studies and expert comment.