Product category:
Public relations
News Release from: Purple Pilchard
Edited by the Marketingservicestalk Editorial
Team on 15 June 2007
Two clients join Purple Pilchard roster
Purple Pilchard has marked its third anniversary by signing up two more super-premium challenger brands, a quality tea brand and a crabmeat specialist.
Teapigs is a top-notch tea brand with a highly appealing 'no airs, no graces, just fine tea' mantra With this being the year of the pig it perhaps comes as no surprise to learn that 2007 is the moment when the tea evangelists of Ealing approached us and requested a little help to become the last word in fresh-thinking drinking
For too long now a growing number of puffed-up artisan coffees in their shimmery, attention-grabbing jackets have been using the aisles of the major food retailers to shamelessly showboat, whilst banging on about being the must-have 'it' drink for hot beverage bon viveurs.
According to teapigs' co-founder Nick Kilby: "For too long now snobby, establishment teas have refused to fight back or even stand their ground.
"At teapigs we're not afraid to roll up our sleeves and fight convention".
Equally exciting was the call from crabmeat connoisseurs seafoodandeatit who want a new look and tone of voice that reflects their growing reputation as the thinking man's crabmeat specialist.
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