Underdog brand specialist signs up new clients

Purple Pilchard has maintained its recent run of good form by winning copywriting and PR roles with premium food and drinks brands Salty Dog, Four Anjels Biscuits, go-chai and Gorvett and Stone.

Purple Pilchard is positioned as an agency dedicated solely to the needs of personality-packed discovery brands.

Pilchard's co-founder Ian Hills believes passionately that "many challenger brands dedicate too much time and money trying to convince the major multiples that they are bigger than they actually are, when in truth their real appeal is the honesty and accessibility they offer their hard-core loyalists".

With former consumer brands like Green and Black's and Ben and Jerry's "selling their souls and dumbing down", Hills believes brands like Gu, Firefly and Eat Natural "should be applauded for enjoying consistent growth without ever losing sight of their roots".

Purple Pilchard also services the needs of Cawston Vale Juices, Burnt Sugar Confectionery, NewTree functional chocolate and Darling Spuds crisps.

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