Product category:
Printers, paper and packaging
News Release from: Premier Paper Group
Edited by the Marketingservicestalk Editorial
Team on 13 August 2007
Paper merchant unveils largest marketing
project
Paper merchant Premier Paper Group is taking its customers by surprise with its Big Journey promotional campaign offering spot prizes.
Premier Paper Group's campaign, known as 'The Big Journey' began in January 2007 and has seen over 1,200 customers sign up to join what is being referred to as a unique first class travel experience Running over 11 months, the Big Journey focuses on Premier's key brands containing monthly competitions, prize draws, incentives and special offers and has proved to be a great hit with customers
This article was originally published on Marketingservicestalk on 24 Aug 2007 at 8.00am (UK)
Related stories
Premier and Creazy join up at Digital Print World
Premier Paper, the digital paper specialists, will be sharing a stand with Creazy, the innovative and exciting range of pre-creased SRA3 media suitable for most digital printing machines.
Indigo Premium achieves star status
Premier Paper's exclusive uncoated range, Indigo Premium Smooth Uncoated, has been awarded the much sought after three-star level rating for best performing papers on HP Indigo press technology.
Not only can customers benefit from product discounts and special offers; Premier has introduced an element of fun with the introduction of spot prizes.
The first spot prize was in April.
A lost property announcement was emailed to passengers encouraging them to log on to the Big Journey website.
A total of 26 lucky travellers received Easter eggs sent directly from Hotel Chocolat, courtesy of the Premier Paper Group.
In July and August, Premier has organised for seven lucky passengers to have an ice-cream van visit their premises.
All employees from these companies will enjoy ice-cream delights.
One of the lucky companies to benefit from this spot prize is Hudson and Pearson.
Commenting on the experience, Graham Holehouse, Chairman and Managing Director, said: "It was a very refreshing experience on a dull July day".
The Big Journey is one of a number of campaigns launched by Premier as a means of differentiating themselves from competitors.
Other campaigns include Premier Time Out, a unique online game, inviting customers to take time out, relax, have fun and win some prizes.
• Premier Paper Group: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
