PSP Rare's BHF recipe book promotes heart health
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PSP Rare product story
Edited by the Marketingweek Marketplace editorial team
Sep 24, 2009
PSP Rare has been commissioned by the British Heart Foundation (BHF) to produce a recipe book of healthy meal options as part of the charity's wider promotion of heart-healthy lifestyles.
The A5 book will be distributed through traditional BHF channels including its charity shops and to subscriber members of its Heart Matters service, which provides free tailor-made support to anyone concerned about heart health.
The recipe book will complement BHF's other promotional activity including online advice and downloads and consumer magazines such as 'Heart Matters', one of several titles that PSP Rare has produced for the charity in recent years.
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