Workshop explains value of keyword vocabularies

The PR Training Centre has expanded the Creative Writing for Public Relations workshop, which is set to take place in Covent Garden, London, on 28 September 2009.

The course enhancements have been made in response to demand for more practical exercises and individual feedback on writing skills.

The Creative Writing for Public Relations workshop is designed for marketing and PR professionals who are called on to write creatively, especially for print and online media and websites.

It covers popular forms of writing, including writing a press release, features, editorial submissions, case histories and web copy.

The workshop also explains the importance of using keyword vocabularies and covers writing effective pay-per-click adverts.

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