PRTC announces Creative Writing for PR workshop

The PR Training Centre (PRTC) has announced a half-day workshop on Creative Writing for Public Relations, which will be held on 27 March in Covent Garden, London.

The workshop is designed for marketing and PR personnel who are called upon to write creatively, especially for online media and for websites.

The course covers most popular forms of writing, including writing a press release, writing features, editorial submissions, case histories and web copy.

It also explains the importance of using keyword vocabularies and covers writing effective pay-per-click adverts.

The workshop has two presenters: Richard Milton, a journalist, writer and broadcaster, and Jacqui Green, head of a marketing and PR agency.

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