Prestige Holidays reveals stylish identity

Luxury independent tour operator Prestige Holidays has revealed a stylish new visual identity to coincide with the launch of its Winter 2007/8 brochure.

The new look, created by Wild Dog Design, is part of a marketing strategy that positions Prestige Holidays as the dynamic independent operator offering the best value in the five-star market.

The new brochure's crisp, clean structured design gives it a sophisticated look making it easier for agents and customers to read.

The operator has also redesigned its stationery and advertisements and is launching a new user-friendly website.

Commenting on the new identity, John Dixon, Chairman and Managing Director of Prestige Holidays, said: "The package holiday business is evolving, the time was right to revitalise our image and highlight our competitive prices.

"Our new identity is both elegant and modern; the new look will be carried through in our forthcoming print advertisements.

"In addition, we are shortly relaunching our website which will be beautifully designed, simple to use and absolutely full of very helpful information for travel agents and clients alike".

Prestige Holidays supports Macmillan Cancer Relief and donates GBP1 for every client booked.

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