Product category:
Exhibitions
News Release from: Promotional Marketing Exhibition | Subject: Promotional Marketing Exhibition
Edited by the Marketingservicestalk Editorial
Team on 28 April 2008
PME goes from strength to strength
A 10 per cent increase in attendance has cemented the Promotional Marketing Exhibition's place as the UK's most important exhibition for the promotional sector.
The continued support of the promotional industry's organisations (BPMA, ISP and VA) plus, for the first time, the presence of the DMA, POPAI and IPIA has also elevated this established event to a position of importance to the wider marketing community and this was reflected in the diverse nature of the visitors who ranged from promotional buyers and brand managers to marketing directors, financial directors, CEO and account managers/directors of sales promotion agencies Visitor, Carol Deane, Marine Events Co-ordinator, Lloyd's Register, London, said: "A very well presented exhibition at which I've picked up lots of useful ideas
This article was originally published on Marketingservicestalk on 30 Mar 2007 at 8.00am (UK)
Related stories
Promotional Marketing Exhibition update
Now in its second year, the Promotional Marketing Exhibition 2007, which runs from 17-19 April at Olympia. London, will feature 200 exhibitors.
Promotional Marketing show broadens scope
Following the success of the 2007 Promotional Marketing Exhibition, the show is to launch an industry forum, new initiatives, expanded association support and an improved website for 2008.
"I am particularly interested in eco-friendly incentives and very impressed at the level of companies exhibiting here which have eco products".
Anthony Deshand, Account Executive, Harrods Corporate Service, London, was also satisfied with his visit.
He said: "I came to the show last year and this year I'm very impressed: I've made some very useful contacts among a very good choice of exhibitors and I've found what I came to look for".
Further reading
2008 Promotional Marketing show gears up
The exhibition delivering promotional products, incentives and motivational solutions is to take place on 15-17 April 2008 at National Hall, Olympia, London.
Promotions show unveils visitor incentive
Volume Exhibitions, organiser of the Promotional Marketing Exhibition, has announced an exciting visitor promotion, thought to be the first of its kind in the UK exhibition industry.
Big-name visitors register for promotional show
With just three months to go until the Promotional Marketing Exhibition 2008, pre-registrations of big brand name exhibitors and big brand name visitors are already rolling in.
In its third year the show attracted 2,341(pre-audited) visitors who travelled from as far as Australia, New Zealand, China, Kenya, Russia and USA.
This enthusiasm to travel to visit the exhibition was mirrored by exhibitors who hailed from USA, Australia, Holland, Philippines, Turkey and Italy.
Exhibitors included major names such as Debenhams, Filofax Corporate Sales, Marks and Spencer, Marriott Individual Incentives, Russ Berrie, Prodir, PandMM and Wing Lee Sourcing as well as established suppliers such as Print Run, Storm Graphics and Oldeani.
The event also acted as the debut promotions event for several exhibitors including ASDA, One4all (gift vouchers), Cowdray Park, Tomato Source, RC Brady, Promo2u and Clippykit.
Clive Mishon, Chairman of the ISP, said: "With its central location, the Promotional Marketing Exhibition was an excellent opportunity for brands, agencies and suppliers to meet and find out about what the promotions industry can offer.
"We were particularly pleased with the success of the ISP Chairman's Lunch that we hosted at the exhibition, which brought together some of the UK's leading agencies and marketers to discuss industry issues.
"As the exhibition is based in London, where a large number of our member agencies are based, it carries added gravitas and has become the number-one exhibition of its kind".
As the Promotional Marketing Exhibition is one of the key industry events of the year, it seemed a suitable occasion to acknowledge all that's best in the industry, and the show organisers made a number of awards.
The Promotional Marketing Exhibition Awards for the: Most Innovative Product was won by BPMA member Print Run for the Phone Buddy; Most Innovative Service was taken by BPMA member Tomato Source for the company's on-stand one-to-one Sourcing Surgery; Best Pre-Show Promotion was awarded to Filofax for its co-ordinated pre-show advertising and e-shot.
The Industry Forum was a successful and integral element of the Promotional Marketing Exhibition.
This arena enabled seasoned practitioners and industry gurus to debate matters of the day and allowed the audience to add their views or ask questions and receive expert advice.
Panelists included industry experts such as Hugh Robertson - Managing Director, RPM; Philip Circus - Lawmark Marketing Services and ISP Director of Legal Services; Sue Eustace - Director of Public Affairs, The Advertising Association; John Boham - Marks and Spencer; and Craig Donavan, Strategic Sourcing Manager, Coors.
The show also benefited from on-stand seminars conducted by the Marketing Assocation Alliance, which made its debut at the exhibition.
Gordon Glenister - Director General of the BPMA, said: "The 2008 Promotional Marketing Show was a great success providing panel-led seminars and with a great number of our members exhibiting and using the event as a vehicle to promote their products.
"It also gave us an opportunity to launch the Marketing Association Alliance of which the BPMA is a founder member".
Communications technology was widely used to promote the show, with e-mail campaigns to both exhibitors and visitors and extensive use of web media, alongside traditional printed media.
The latest digital technology was also employed to record the show and media casts and podcasts of the Exhibition and Industry Forum will soon be available at www.promotionalmarketingexhibition.co.uk.
Simon Tilley, Managing Director of the Promotional Marketing Exhibition, concluded: "The show's undoubted ability to attract major brand named exhibitors and draw serious buyers at a time of economic downturn underlines the fact that when budgets are tightened, the cost-effective nature of below-the-line promotion is a recognised asset.
"Our sales campaign for 2009 is about to be launched and we already have many bookings".
The Promotional Marketing Exhibition 2009 will take place at Olympia 2 on 21, 22 and 23 April.
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