Product category:
Exhibitions
News Release from: Promotional Marketing Exhibition | Subject: Promotional Marketing Exhibition 2008
Edited by the Marketingservicestalk Editorial
Team on 10 January 2008
Big-name visitors register for
promotional show
With just three months to go until the Promotional Marketing Exhibition 2008, pre-registrations of big brand name exhibitors and big brand name visitors are already rolling in.
With a major marketing and advertising campaign now rolling out in the trade media and beyond and a dynamic email and ticketing operation about to launch, visitors are keen to pre-register and have been doing so directly via the exhibition's informative website Major brands among those signing up to visit this vibrant show, which takes place at Olympia in London from 15 to 17 April, include IPC Media, Balfour Beatty, Henkel Loctite Adhesives, BBC Worldwide, Barclays, London Business School, Scottish and Southern Energy, Unison, Wembley Stadium, Royal Mail, NFU, Halifax Bank of Scotland, Network Rail, Hertfordshire County Council and Trinity Mirror
This article was originally published on Marketingservicestalk on 13 Jul 2007 at 8.00am (UK)
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2008 Promotional Marketing show gears up
The exhibition delivering promotional products, incentives and motivational solutions is to take place on 15-17 April 2008 at National Hall, Olympia, London.
Promotional Marketing Exhibition update
Now in its second year, the Promotional Marketing Exhibition 2007, which runs from 17-19 April at Olympia. London, will feature 200 exhibitors.
Promotional Marketing show broadens scope
Following the success of the 2007 Promotional Marketing Exhibition, the show is to launch an industry forum, new initiatives, expanded association support and an improved website for 2008.
Analysis of the pre-registration list reveals that 73 per cent have direct purchasing authority, with 39 per cent being at director and 33 per cent at manager level.
Not surprisingly, areas of product interest include incentive gifts, business gifts, luxury premium gifts and promotional clothing, with those seeking motivation, recognition and recognition programmes forming a high percentage of the visitors.
Visitors cite their main reason for attending as a desire to source new promotional and motivation ideas (88 per cent), with 63 per cent seeking to enhance person knowledge, which they will achieve by attending the industry forum, a fully interactive aspect of the exhibition, where industry gurus, representatives of the industry's governing bodies (The BPMA, ISP and The Va), suppliers, journalists, buyers and visitors can put their questions to each other and air their views.
The Industry Forum, an interactive event which has superseded the successful 2007 Seminar Programme, features major names too and already includes panelists from names such as the testing house SGS, The Advertising Association and EDF Energy, names which are bound to draw intense visitor interest.
As part of its dynamic visitor marketing campaign, one of the exhibition's many pre-registration promotions is now up and running, offering two return tickets to one of six European cities via scheduled airlines, flying to and from major airports.
Many top brand exhibitors, plus the British Promotional Merchandise Association and ISP, will also be partnering the show with innovative promotions to encourage major players in the industry to visit the show.
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