Product category:
Exhibitions
News Release from: Promotional Marketing Exhibition
Edited by the Marketingservicestalk Editorial
Team on 23 August 2007
Promotional Marketing Exhibition updates
website
The Promotional Marketing Exhibition website for the 2007 event won the BPMA's Website of the Year Award in December 2006, and now it has got even better.
The BPMA described the PME website as "user-friendly with clear signposting and navigation, good graphics and up-to-date content which could only get better" Well, it has got better
This article was originally published on Marketingservicestalk on 30 Mar 2007 at 8.00am (UK)
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Promotional Marketing Exhibition update
Now in its second year, the Promotional Marketing Exhibition 2007, which runs from 17-19 April at Olympia. London, will feature 200 exhibitors.
Promotional Marketing show broadens scope
Following the success of the 2007 Promotional Marketing Exhibition, the show is to launch an industry forum, new initiatives, expanded association support and an improved website for 2008.
The Promotional Marketing Exhibition team has just launched the site for the 2008 event (Olympia, 15 - 17 April).
As well as having stunning photography and clear graphics, the site serves both important elements of this exciting event: the exhibitor and the visitor.
The comprehensive site contains a wealth of information, from video interviews with the '07 exhibitors and visitors, podcasts of the extremely popular seminars, to stand prices for 2008 and venue information and much, much more.
Ian Allchild, Chairman of the Promotional Marketing Exhibition, said: "As part or our extensive marketing plan we will also be arranging for direct links to the site from many important industry websites and e-newsletters and already have links from BPMA, Sales Promotion (the journal of the ISP), Company Clothing, Promotional-merchandise.org.uk, Creative Match and Marketingservicestalk sites".
Simon Tilley, Managing Director of the Promotional Marketing Exhibition, said: "As responsible organisers we are once again listening to our customers - whilst we had a 7.5 per cent increase in visitors for 2006 to 2007, we will be striving for another major increase with a visitor promotion campaign using all the technology, experience and media options available to us.
"With bookings well in hand, we are already working with a carefully selected combination of exhibitors and planning exciting and creative 'pre-reg' promotions to ensure we continue to attract visitors from the wide spectrum of disciplines that make up the buyers and decision makers within the sales promotions industry".
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