Promotional Marketing Exhibition update

A Promotional Marketing Exhibition product story

Edited by the Marketingservicestalk editorial team Mar 30, 2007

Now in its second year, the Promotional Marketing Exhibition 2007, which runs from 17-19 April at Olympia. London, will feature 200 exhibitors.

With major names in promotional marketing, motivation and incentives exhibiting, including Sony, House of Fraser Business Gifts, Halfords, TLC Marketing, Marks and Spencer, Debenhams, p+mm, The Akabusi Company, Marriott Individual Incentives, PIMS-SCA, Procurement International and Two Productions , the Promotional Marketing Exhibition is a 'must visit' for anyone involved in marketing.

The show is also supported by the industry's important organisations, the Institute of Sales Promotion (ISP), the British Promotional Merchandise Association (BPMA)and The Va (Voucher Assocation).

Entry to the show is free and you can pre-register at http://www.eventcommunity.co.uk/registration/pm04t7_show.asp.

Seminar Programme.

Following the success of the interactive seminar programme at the 2006 event, the Promotional Marketing Exhibition 2007 will include a powerful and interactive programme designed to be informative and educational, but also to provoke debate among industry leaders.

The Seminar Programme takes place across all three days and features seven modules.

Two modules that will be of particular interest to those involved in marketing are: Tuesday 17 April - 1.00pm 2.30pm - Europe - One EU - Multiple Rules! We know that different countries have different regulations regarding promoting in Europe - hear from those who are working through them.

Also, what is ahead and what opportunities and threats will present themselves.

Presenters include: Julian Farrel - Director EU Economic Reform, DTI Jeremy Stern, Managing Director, PromoVeritas, Daniel Gillborn, Deputy Director - Awards, Grass Roots, and Philip Circus, Partner, Lawmark, The Marketing Law Advisory Service Mediator, Edwin Mutton, Director-General, Institute of Sales Promotion.

Wednesday 18 April - 2.30pm What Promotional Marketing Has Done For The Brands.

Speakers will share information on which methods have worked for them, the impact they have had, as well as what they would not repeat and what they have learnt.

Simon Mahoney, MD, SMP Mediator - Clive Mishon, Chairman, ISP.