Priam launches friendly URLs module for Appease
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Priam Software product story
Edited by the Marketingweek Marketplace editorial team
Nov 19, 2009
Priam Software has launched a new module - friendly URLs - for Appease, the company's e-commerce content management system.
Friendly URLs allow a non-technical user to convert the site's dynamic URLs to a friendlier format.
There is optional functionality that allows Appease users to define their own friendly URLs using a supplied database.
The company claimed both these methods lead to improved search engine optimisation.
Priam Software said non-friendly URLs are useless when you leave the realm of computers and passing them on via telephone or in written form would be quite a trial.
Friendly URLs are easier to understand, remember, share and link to, and the overall look of the website becomes more user-friendly.
In addition, navigation of the site improves as the structure is visualised in terms of the friendly URLs.
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