Product category:
IT for sales and marketing
News Release from: null Priam Software | Subject: Priam
Edited by the Marketingservicestalk Editorial
Team on 25 January 2008
Readers Union chooses Priam
Readers Union has decided to replace its existing systems with Priam, the complete multichannel business system that controls all aspects of your business.
Readers Union is home to Britain's best specialist interest book and kit clubs; the company has ten clubs which provide a wide selection of books, kits and accessories to enthusiasts Readers Union is to replace its existing systems with Priam, the complete multichannel business system
This article was originally published on Marketingservicestalk on 31 Jul 2007 at 8.00am (UK)
Related stories
ABRSM implements Priam Royale
Leading music publisher The Associated Board of the Royal Schools of Music has chosen Priam Royale software to manage royalty payments.
Priam has over 2,000 programs to manage CRM, mail order, shop (retail) sales, stock control, accounts and database marketing.
There is a fully integrated content management and e-commerce solution.
James Gaisford, Finance and Operations Director, said: "We have reviewed a number of different systems and are impressed with the depth of functionality available in the core system.
"However, the most important element in our decision is the ability of Priam to make bespoke amendments within specific timeframes to accommodate the specialist requirements of the book club".
Glyn Carvill, Commercial Director for Priam, commented: "The development for Readers Union provides us with a fantastic opportunity to establish Priam as a major supplier of book club systems; we look forward to establishing an excellent working relationship".
• null Priam Software: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
