Absolut Vodka integrates e-procurement platform
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Proprocure product story
Edited by the Marketingweek Marketplace editorial team
Jul 7, 2010
Absolut Vodka has announced the integration of Proprocure's e-procurement platform for marketing materials within its internal financial systems.
The spirits company creates a range of branded marketing materials to support its brands in international markets and has chosen to make these materials available to its global distributor network through a set of e-catalogues hosted on the Proprocure platform.
Absolut also uses Proprocure's e-procurement tools to aggregate total distributor demand for marketing materials in order to achieve better pricing from suppliers.
During the integration project Proprocure worked closely with Absolut and its third-party service providers to create a secure, robust, gateway for communication between the Proprocure platform and Absolut's financial systems.
This has been integrated into Proprocure's user interface to deliver a simple and intuitive ordering process for Absolut's international distributors.
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