ProProcure paper highlights CSR importance

ProProcure has highlighted the importance of corporate social responsibility (CSR) and how it can give companies a genuine competitive advantage in the market.

In its White Paper, 'Sustainable Marketing Procurement - Turning Myth Into Reality', the company explains why understanding and embracing CSR and embedding sustainable thinking must be a core strategy in order for businesses to survive and thrive in today's globalised economy.

ProProcure explains how a technique called the 'triple bottom line' can be used in CSR reporting by corporations and for rating a corporation's performance by external stakeholders or third parties.

It refers to measures of environmental, social and economic performance - also known as the three Ps: people, profit and planet.

In particular, the company focuses on the supply chain and its impact on the environment, from the obvious factors such as raw material extraction, manufacturing, and energy and transport costs to the less obvious, including wastage from over-ordering, cost of disposal or recycling and labour energy costs.

The paper also details the importance of procurement to support wider social, economic and environmental objectives, in ways that offer real long-term benefits.

However, it warns against the use of 'greenwash', explaining that simply paying lip service to sustainability could cause major damage to brands and the bottom line.

This includes the use of marketing spin rather than strategic and operational substance to greenwash their activities.

ProProcure offers its Enterprise Platform to help marketing professionals achieve brand consistency for their branded merchandise, promotional items, print and point-of-sale material.

Visit ProProcure's website to read the full White Paper.

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