Product category:
Premiums and incentives, merchandise
News Release from: Procurement International
Edited by the Marketingservicestalk Editorial
Team on 14 August 2007
Procurement buys O C Tanner's fulfilment
arm
Procurement International has reached agreement on the acquisition of fulfilment activity from O C Tanner Europe.
Procurement International, a leading supplier of aspirational and high street brands to the promotions, incentive and motivation sector, has successfully completed negotiations on an agreement regarding the acquisition of the incentive fulfilment and distribution business from O C Tanner This move is in line with Procurement's strategy of growth, by organic means and also acquisition
This article was originally published on Marketingservicestalk on 14 Aug 2007 at 8.00am (UK)
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Procurement International operates from warehouse and office premises in Wokingham, close to the heart of the motorway network.
Anticipating this growth, Managing Director, Ian Rosewell, has recently acquired the lease of a 15,000 sq ft state-of-the-art complex adjacent to its current capacity and is scheduled to move the entire operation into these new premises later this year.
Speaking of the acquisition, Rosewell said: "The acquisition of OC Tanner's incentive distribution business further underpins and strengthens our position as the UK's leading specialist merchandise provider in the demanding P and I sector.
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Having completed this deal, we look forward to welcoming O C Tanner's incentive customers into the Procurement International fold and are in no doubt that they will be delighted with the extended product line and Eastern Hemisphere fulfilment and distribution capabilities that we will be providing.
"The move will also strengthen our excellent relations with current suppliers, increase our buying power and product range (which already includes prestige brands such as Montblanc, Nikon, Olympus, Ray-Ban, Samsonite, Sony and Tag Heuer), ensuring that we will be able to continue to meet and exceed the requirements of our current, loyal customer base, including major promotion companies and LMUK, operators of Nectar - the UK's largest consumer loyalty programme".
O C Tanner, the world's largest provider of employee reward and recognition programmes, will continue to offer a merchandise distribution service from their 25,000 sq ft warehouse facility in Loughton, Essex; however, this service will now be more targeted to providing an extensive collection of product lines that specifically meet the needs of their corporate reward and recognition programmes currently running throughout the UK and Europe.
Ty Brown, International Managing Director of O C Tanner, commented: "The completion of this sale to Procurement International now allows us to streamline our efforts on expanding our corporate reward and recognition capabilities within the UK and European marketplaces.
"Building upon our position as the leading global provider of these recognition programmes has been our strategic plan since opening our European operations more than four years ago.
"Our product line and distribution capabilities are now focused on exceeding the desires of our recognition customers throughout Europe".
Brown is delighted to have agreed terms with Procurement International, given their position as the UK's leading provider of merchandise solutions to the incentive marketplace.
Brown said: "Finding the right buyer for our incentive fulfilment business was of paramount importance to us, given that we didn't want any of our loyal merchandise fulfilment customers to experience any inconvenience or interruption to normal service as a result.
"We are therefore delighted to announce this agreement with Procurement International, as their experience and capabilities at fulfilling and distributing merchandise for complex incentive programmes are second to none.".
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