Procurement International scoops show prize

A Procurement International product story

Edited by the Marketingservicestalk editorial team May 17, 2007

Procurement International, supplier of aspirational brands for motivation and reward programmes, scooped the 'Best Pre-Show Promotion' award at the Promotional Marketing Exhibition.

Entry to the award was open to all 200 exhibitors at the show and was judged by the industry's governing organisations, the British Promotional Merchandise Association, the Institute of Sales Promotion and the Va (formerly the Voucher Association).

The award was presented by Ian Allchild, Chairman of the Promotional Marketing Exhibition, to Ian Rosewell, MD of Procurement International, who said: "I'm delighted to receive this award on behalf of the team - taking part in an exhibition is a major investment in financial as well as time resources, so it makes sense to capitalise on all opportunities that can lead to a successful show.

"We ensured our pre-show promotion (which included advertising in trade media and e-shot to pre-registered visitors) was co-ordinated with the design of our stand and sponsorship of BPMA so that visitors could quickly associate us with our pre-event activity.

"It seems to have paid off as we received a number of very interesting enquires from potential customers as well as networking with current clients at the show".

As well as receiving an award, Procurement were also involved in the presentation of an award at the exhibition.

The show's organisers decided to present a one-off award at the show in memory of Victor Rosewell, founder of Procurement International, who died in December 2006.

That award was won by Liz Karn, MD of Merit Promotional Clothing and a board member of the British Promotional Merchandise Association.

In making the award, Ian Allchild of the Promotional Marketing Exhibition said: "This award is in recognition of Liz's invaluable contribution to the promotional marketing industry, both as the MD of her own successful company and in her honorary capacities as past Chairman and President, and as now board member of the British Promotional Merchandise Association.".