Easyfairs hosts Student Zone at packaging event
An
Easyfairs product story
Edited by the Marketingweek Marketplace editorial team
Jan 23, 2009
Packaging designers of tomorrow will be given the chance to showcase their concepts in the Student Zone at Easyfairs's packaging show at the Birmingham NEC on 11-12 February.
Some of the country's most promising design talent goes head-to-head over the two-day event on a live brief to design a revolutionary new FMCG packaging concept.
The six students - two each from Suffolk University, Solihull College, and Swindon College - will develop concepts from scratch, progress them through various design stages and, thanks to Pakready - a rapid prototype machine - generate working models of their creations.
A judging panel will determine which students have best satisfied the live brief, with a cash prize plus a work experience visit to a leading brand on offer for the winner.
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