Product category:
Exhibitions
News Release from: easyFairs UK | Subject: Ecopack
Edited by the Marketingservicestalk Editorial
Team on 09 October 2007
Ecopack launches as sustainable
packaging event
EasyFairs UK is poised to take the packaging exhibition market by storm with the launch of easyFairs Ecopack, an event that caters to the growing demand for environmentally responsible packaging.
Co-located with easyFairs Packaging Innovations and easyFairs Packtech, easyFairs Ecopack will provide a focal point for environmental innovation and is the first major show to bring the latest sustainable packaging concepts and solutions together under one roof It is a must for the design community, which has a key role to play in helping the sector to respond to this demand by building environmental impact considerations in at the drawing board stage
This article was originally published on Marketingservicestalk on 9 Nov 2007 at 8.00am (UK)
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EasyFairs Plastics Innovations will take place in Ireland on 6-7 February 2008 and focus on strong growth areas, including the medical, pharmaceutical, electronic and packaging sectors.
Packaging is key to product innovation
Product innovation is high on major brand agendas for 2008 and much of that innovation will come through packaging, according to the easyFairs Packaging Report.
One of the UK's leading design and innovation agencies, Kinneir Dufort, has already demonstrated that environmentally responsible design is high on its agenda by signing up for the show.
KD Director Sean Devane said: "As a hot topic on the industry's agenda, sustainability lies at the core of successful packaging design, not only in choice and reduction of materials used but also in the visual cues presented to the consumer".
"EasyFairs Ecopack is the right event at the right time and there has been an incredibly positive response from the market," added Packaging Portfolio Director Simon Twilley.
Further reading
Speakers will pack plenty into show seminars
Some of the UK's most influential packaging innovators take centre stage when a quartet of exhibitions bring together designers, brand managers, materials suppliers and engineers at the NEC.
"It is an opportunity for the industry to showcase how it is responding to the challenging demands being made by consumers, retailers and brands for packaging with a reduced environmental impact but the same design excellence and production efficiency".
There will be no shortage of design innovation at easyFairs Packaging Innovations, the UK's top event for anyone looking for the next big idea in primary packaging.
Now in its fourth year, the show brings together everyone involved in pushing back the boundaries of packaging design, including manufacturers, design and brand agencies, and retailers and brand owners.
With six months still to go, the show is already 75 per cent booked.
While many leading design and brand agencies, including DCA Design and PDD, returning for a second and third year, the 2008 show will also see some major new names coming onboard, including Seymourpowell, MW Creative and Impackt.
There's a chance to hear some really impressive speakers at the 80 free learnShops sessions, including Richard Seymour, the founder of Seymourpowell, who will be giving the keynote address at the easyFairs Packaging Innovations learnShops.
Top industry experts in the easyFairs Ecopack sessions, meanwhile, will explore some of the major challenges facing the industry, from biodegradable and compostable polymers to on-pack messaging and the impact of packaging design on food waste.
EasyFairs Ecopack taps into a huge area of opportunity for the packaging industry.
Almost three-quarters of the visitors to the 2007 easyFairs Packaging Innovations event said their organisations would be promoting their green credentials and environmental corporate social responsibility in their marketing in the coming 12 months.
Encouragingly, 50 per cent said they already had a budget for packaging-related environmental issues, while a further 18 per cent said they would be securing such funds in the near future.
As Europe's leading organiser of time and cost-effective trade shows, easyFairs' aim is to make it easy for goals-oriented exhibitors and visitors to do business in a focused and professional environment.
Bringing specialised trade shows to the very heart of markets across Europe at a fraction of the cost of normal trade shows, the easyFairs model is based on delivering all-inclusive and hassle-free stand packages for exhibitors and added value for visitors.
The highly targeted shows are cost and time effective and also focus on providing networking and learning opportunities through the free independent learnShops seminars, where industry experts tackle the hottest topics.
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