Consumer magazine revolution continues

Edited by the Marketingservicestalk editorial team Aug 3, 2007

PPA Marketing has announced that its conference and awards ceremony for senior planners, advertisers and publishers will take place in September.

Following PPA Marketing's successful launch of its Magazine Revolution earlier this year which questioned the perceptions of magazine advertising comes its conference for senior planners, advertisers and publishers.

The second annual Consumer Magazine Advertising Conference and Awards is to be held on the morning of Thursday 20 September at London's IMAX Cinema, Waterloo.

Continuing the Revolution theme a number of high calibre speakers will challenge delegates to rethink magazines and put them at the heart of the communication strategy: Mark Price, Managing Director of Waitrose, will discuss the role media, and specifically magazines, have played in establishing Waitrose as a major player on the supermarket scene, rivalling the big three.

Professor Peter Herdman from ArjoWiggens looks at the psychology of paper and reading, including how understanding is enhanced by touch and reveals how paper is evolving to compete in the digital age.

Dr Paul Marsden, author of Connected Marketing: The Buzz, Viral and Word of Mouth Revolution, investigates the power of word of mouth influence and the copycat effect focusing on magazines.

And Stevie Spring, Chief Executive of Future Publishing, launches PPA Marketing's revolutionary new research demonstrating the strength of magazines as a driver to websites and online purchases.

Additionally, interspersed throughout the conference, presentations will be made to the winners of the Consumer Magazine Advertising Awards 2007, including Idea of the Year, Sales Pitch of the Year, Collaboration of the Year and the highly coveted Agency of the Year.

Guests are then invited to take a break from the rigours of the Revolution and join PPA Marketing for cocktails, Champagne and canapes.

Phil Cutts, Director of Marketing, PPA Marketing, commented: "In the current fragmented media landscape it is imperative that agencies and their clients are reawakened to the opportunities magazine advertising afford them - from engagement and word of mouth through to driving readers online.

"Through this conference PPA Marketing and the publishing industry are working together to ensure that the Magazine Revolution gathers momentum and converts as many people to our cause as possible as we are 100 per cent convinced of the relevance and strength of magazine advertising in today's market".