Powergirls runs in-store activity for Bourjois
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Powergirls product story
Edited by the Marketingweek Marketplace editorial team
May 20, 2010
Powergirls Field Marketing has been selected by Bourjois Paris to handle field marketing for the debut of its Elastic Mascara product.
Activity will take place in selected Boots stores on 26-27 May, where Powergirls brand ambassadors will be providing in-store demonstrations to allow customers to experience the benefits of the product.
Coming a week after the product's launch, the in-store activity aims to offer customers the opportunity to experience the complete range of Bourjois mascara products via a GBP5 money-off coupon and a chance to win a Bourjois goody bag and fashion t-shirt.
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