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Powergirls field marketing is Simple choice

A Powergirls product story
Edited by the Marketingweek Marketplace editorial team Feb 8, 2010

Powergirls has been appointed by Simple to conduct an in-store sampling campaign for its Simple Derma range of skincare products.

The activity will take place in-store on 26-27 February, with Powergirls brand ambassadors introducing shoppers to the complete Simple Derma range via 15ml product sampling and GBP1 and GBP2 money-off vouchers.

The offer is exclusive to Boots customers until 23 March 2010.

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