Powergirls ambassadors demonstrate fitness range
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Powergirls product story
Edited by the Marketingweek Marketplace editorial team
Jan 21, 2010
Powergirls Field Marketing has been appointed by New Image TV to launch two additions to its fitness range in selected John Lewis Stores in January 2010.
Powergirls brand ambassadors will be demonstrating the Total Core and Ab Circle Pro products to consumers.
The Total Core and Ab Circle Pro are designed for home use and offer consumers a convenient and flexible system of exercise.
Live demonstrations have been chosen as the best method to promote in-store and effectively communicate the product benefits to shoppers.
Powergirls brand ambassadors will be fully trained in all aspects of both products and located within the sports and fitness department.
Consumers that purchase either machine will also be entitled to a host of extras, including instructional DVD, balance ball and personal computer counter.
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