Powergirls continues Jetstream marketing activity

Powergirls has extended its relationship with Mitsubishi Pencil Co and is continuing the brand's Jetstream Challenge field marketing activity to consumers in autumn 2009.

The activity will take place during September and October and will see Powergirls brand ambassadors touring university freshers' fairs and shopping centres to allow consumers to experience the Jetstream rollerball pens.

Powergirls teams will invite shoppers to 'blind test' a competitor product against the Jetstream rollerball.

Using a combination of mobile demonstration kits and character costumes to reflect the Super Ink brand identity, brand ambassadors will capture consumer attention.

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