Field marketing promotion hits V Festival
A
Powergirls product story
Edited by the Marketingweek Marketplace editorial team
Aug 21, 2009
Powergirls has been appointed by Vivalis to conduct live sales and sampling activity for Batiste Dry Shampoo to revellers at the V Festival on 22-23 August 2009 in Chelmsford.
The activity will see Powergirls brand ambassadors working alongside the Vivalis festival team to demonstrate Batiste Dry Shampoo to festival-goers.
It follows recent in-store activity in Boots in July.
Powergirls will deliver the field marketing activity in support of wider marketing campaigns being run by Batiste throughout the summer.
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