Powergirls implements in-store Jetstream Challenge
A
Powergirls product story
Edited by the Marketingweek Marketplace editorial team
Aug 21, 2009
Powergirls has been appointed by Mitsubishi Pencil to help manage and implement its Jetstream Challenge within WH Smith stores in summer 2009.
The field marketing activity will take place across 10 flagship stores on 28-29 August 2009.
Powergirls brand ambassadors will challenge shoppers to test the Jetstream rollerball pens against a competitor product in a 'blind' test to establish which they prefer.
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