Powergirls brand ambassadors promote dry shampoo
A
Powergirls product story
Edited by the Marketingweek Marketplace editorial team
Jul 23, 2009
Powergirls has been appointed by Vivalis to carry out in-store activity for Batiste Dry Shampoo across 20 Boots flagships stores.
The activity will take place every Saturday between 18 July and 8 August 2009.
It will see Powergirls brand ambassadors demonstrating Batiste Dry Shampoo to shoppers while directing them to a promotion to win a customised Vespa scooter on Original, Tropical and Blush variants.
Powergirls will be delivering field marketing activity in support of wider marketing campaigns being run by Batiste throughout the summer.
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