Powergirls conducts in-store sampling campaign
A
Powergirls product story
Edited by the Marketingweek Marketplace editorial team
Jul 22, 2009
Norwegian water brand Isklar has appointed Powergirls to conduct in-store sampling of its glacial natural mineral water across Boots stores during June 2009.
The activity involved Powergirls brand ambassadors introducing Isklar to customers while explaining the benefits of the product.
The Powergirls team worked closely with Isklar to devise in-store activity to raise consumer awareness for the brand.
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