Positive Thinking drives charity walk awareness
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Positive Thinking product story
Edited by the Marketingweek Marketplace editorial team
Mar 24, 2010
Positive Thinking has been appointed by Royal Caribbean's Celebrity Cruises to drive registrations for the cruise brand's Celebrity Sunwalk taking place on 24 April 2010 in Southampton.
In a bid to raise awareness and money for breast cancer and promote the launch of its latest ship, Celebrity Eclipse, Celebrity Cruises has linked with UK charity Walk the Walk to organise the 5k and 10k event.
Positive Thinking will drive registrations for the event, reaching out to a range of business-to-business and consumer channels including cinemas, health clubs, shopping centres, commuter routes and travel agents.
The campaign will include direct mail, e-mail marketing, outbound calling and leaflet and postcard distribution.
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