POPAI launches e-course for PoP industry

Retail marketing trade association POPAI UK and Ireland has announced details of its new web-based learning course, designed to give an entry-level overview of the PoP industry.

Accessible online, the interactive and self-paced e-course will give learners a concise, practical grounding in the day-to-day workings of the industry with five 30-minute sessions covering: the retail environment; shopper behaviour and the role of PoP; processes involved in the production of temporary, permanent, digital and semi- permanent PoP; hot topics in PoP today (including green issues, measurement, effectiveness and compliance); digital media in retail.

The e-course will take approximately four hours to complete and has been designed to fit around a busy work schedule - with learners able to save progress and revisit modules at any time.

It also includes downloadable handouts.

Individual places on the e-course are priced at GBP115 for POPAI members and GBP175 for non-members, with a 15 per cent discount available for bookings of five places or more.

The course also acts as the perfect introduction to the full Certificate in PoP, a residential course which this year is being held at the CIM headquarters in Berkshire in mid-June and July 2008.

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