Fred Olsen Cruise Lines brings Pod1 on board
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Pod1 product story
Edited by the Marketingweek Marketplace editorial team
Feb 21, 2008
Independent creative digital agency Pod1 has redesigned and developed the current website for Fred Olsen Cruise Lines (FOCL).
The brief was to deliver a website aimed at attracting 50- to 60-year-old customers, without alienating existing passengers.
Other objectives include bringing to life the various destinations that FOCL visits, while presenting the ships in an interesting and interactive manner, and providing simple navigation.
In response, Pod1 has integrated the site with Google Map technology, with each itinerary having its own customised map of the journey, and a link to Google Earth - a feature that is unique to this site.
The user can also view deck plans and cabin information through interactive ships.
Co-founder Fadi Shuman commented: "We wanted to create a site that would present life on board in an attractive and innovative way, where people can interact and look in detail at what a potential cruise with FOCL would be like.
"It was also important to ensure the site is extremely easy to use, and thus compelling the user to delve deeper and interact with the FOCL brand further".
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