POD1 brings luxury to Aspinal of London website

Aspinal of London, the home stationery, business and luxury leather goods manufacturer, has brought in creative digital agency Pod1 to design and build a state-of-the-art e-commerce site.

One of the things that drew Aspinal to Pod1 was its expertise in branding, design and the luxury brand sector.

The first website was originally created five years ago and Aspinal has been looking for some time for the right partner to develop a site that properly reflects the values of the company and its target audience.

The new website incorporates Pod1's unique single-page checkout technology as well as cutting-edge multimedia, and sits more comfortably with the company's reputation for design and craftsmanship, while also being easy to use and intuitive.

Pod1 founder Fadi Shuman said: "While Aspinal has done quite a lot of work on the back-end system running the day-to-day function of the website, it's been down to us to bring the front end up to date and really enhance the customer's online shopping experience.

"We are looking forward to developing a solid ongoing relationship with Aspinal and helping them to keep their e-commerce provision at the top of the market".

Aspinal Founder Iain Burton said: "Online will always be an important and integral part of our business and we are delighted to have formed this important relationship with Pod1.

"It is imperative that we adopt best practice in design, user experience and back end.

"Meanwhile we are expanding our channels rapidly and have recently successfully opened our first concession in the ground floor of Selfridges, which has provided a wonderful touch point for our customers and the brand.

"We are now planning a flagship retail outlet in Central London, as well as four concessions outlets over the coming year".

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