Pod 1 fashions website for Anya Hindmarch

Independent creative digital agency Pod1 is adding two new interactive features to the website it recently redesigned for London-based luxury bags and accessories designer Anya Hindmarch.

The first feature, 'Be a Bag', allows users to upload their personal pictures a choice of bags.

The picture can then be resized and repositioned on screen before being saved and sent to Anya Hindmarch to be made.

The second feature will be the VIP Boutique, accessible only to people who have previously purchased from the site, which will give details of upcoming events and allows the VIP user to pre-order bags that aren't yet available to the general public.

It will also feature Anya's Diary, which is updated every month by Anya and includes her 'five favourite things' of the month.

Pod1's founder, Fadi Shuman, said: "It's great to add another fashion brand to our portfolio - Anya Hindmarch in particular is a brand associated with luxury, so it's important that the website reflects that.

"With the planned new features, we are developing a site that upholds Anya Hindmarch as a brand for affluent, fashion-conscious women, but is also accessible to a new customer, or one that is maybe aware of the slogan or picture bags".

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