Product category:
Web design and development
News Release from: Pod1
Edited by the Marketingservicestalk Editorial
Team on 14 January 2008
Pod1 takes Kurt Geiger a step forward
Creative digital agency Pod1 has been appointed by luxury shoe retailer Kurt Geiger to redesign and redevelop its website to create a fully functional, branded e-commerce offering.
Pod1's brief was to take the Kurt Geiger website to the next level in terms of retailing the best of Kurt Geiger own brands and designer brands for men and women, such as Agent Provocateur, Chloe, Paul Smith and Marc by Marc Jacobs Pod1 has created a site to reflect Kurt Geiger's luxury multi-branded offer with multiple features that aim to make the customer journey a pleasurable one
This article was originally published on Marketingservicestalk on 9 Mar 2007 at 8.00am (UK)
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These features include an option to magnify the products to get a more detailed view and a time-saving mechanism that allows visitors to filter by size, style, brand, occasion and colour.
In its objectives the agency aims to maintain synergy between existing stores and the online environment as well as developing a look and feel that confirms that it is the place to be for the latest designer shoe trends.
Pod1 co-founder Fadi Shuman said: "Our ultimate goal when designing the site was to create a retail environment that reflects the brand character of Kurt Geiger while developing brand loyalty by providing the customer with an easy and enjoyable way to purchase leading shoe brands online.
"This is the first phase of online plans for the site".
Head of e-commerce at Kurt Geiger, Tom Lodge, commented: "This year will see us extending our brand offer as well as our reach into new international markets; we see this redesign as just the beginning".
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