Product category:
Web design and development
News Release from: Pod1 | Subject: Single page checkout
Edited by the Marketingservicestalk Editorial
Team on 09 March 2007
Pod1 implements single page checkout
Digital agency Pod1 has developed a way to deter online shoppers from abandoning their shopping basket and drifting away during the checkout process.
Research shows a massive 40% to 60% of online shoppers drop out somewhere during the traditional stages of checking out from a retailer That's to say, between proceeding to checkout and actually paying the bill about half of all shoppers are distracted or change their minds
This article was originally published on Marketingservicestalk on 6 Feb 2008 at 8.00am (UK)
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Against that background, Pod1 has created the single page checkout, which is the result of significant research and development to take it to the fully functioning stage.
Fadi Shuman, Pod1 director and co-founder, said: "This is the simplest way in which online businesses can increase sales without raising marketing budgets.
"The single page checkout will revolutionise internet shopping in 2007: we predict all our e-commerce clients will be using it next year and that many more will follow.
"There's no more sorry sight than an abandoned shopping basket." A number of Pod1 projects to be launched in the first quarter of 2007 will feature this functionality.
It is now a key component of Pod1's ecommerce offering and a natural progression for a digital agency which focuses so intently on usability.
There are a variety of reasons that so many people quit online purchases, but a large number of internet shoppers get frustrated with complicated and lengthy checkout processes.
Pod1's single page checkout procedure will make online shopping easier for consumers and see conversion rates rocket for retailers.
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