Product category:
Web design and development
News Release from: Pod1
Edited by the Marketingservicestalk Editorial
Team on 09 March 2007
Pod1 site really cuts it
Pod1 has launched a stunning new website for Hairdresser's Journal International, also known as HJi.
The HJi site lets visitors communicate and interact within a stylish and eye-catching online space through Web 2.0 devices such as real-time seminars, blogs, community profiling and image galleries With its high-end design and interactive elements, Hji.co.uk now reflects the innovative and image-conscious environment of today's hairdresser
This article was originally published on Marketingservicestalk on 9 Mar 2007 at 8.00am (UK)
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It will attract everyone from assistants and stylists to leaders within the industry as well as, crucially, business owners and advertisers.
The site, which includes training pages, latest techniques, careers and news, is set to become an essential online read for serious hairdressing professionals.
HJi is a weekly title published by RBI.
It has been in existence for 124 years and is the number one publication in its field.
It has a weekly readership of 58,000 and the new website aims to extend its reach beyond this current audience.
RBI, which publishes 100 titles including Travel Weekly to Caterer and Hotelkeeper, is the B2B division of Reed Elsevier.
Pod1 was appointed to supply all design and front-end for the site because of its design skills and credibility with design-led brands.
Pod1 also worked alongside an in-house team on technical development and information architecture.
Jayne Lewis-Orr, HJi editor-in-chief, said: "We're in a highly visual market where style and image is everything and the design of the site is of paramount importance.
"With HJi's image gallery and the ability to offer hairdressers the opportunity to upload their own work and profiles - in addition to blogs, business information and product directories - this site, which we are thrilled with, will become the community for the hairdressing industry worldwide.".
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