Product category:
Web design and development
News Release from: Pod1
Edited by the Marketingservicestalk Editorial
Team on 09 March 2007
Picture Financial starts search
marketing campaign
Picture Financial, the financial services group, has appointed Pod1 to embark on a 12-month search engine optimisation (SEO) campaign.
Pod1's campaign aims to increase the volume of traffic to the financial services group's website, www.picturetheloan.co.uk Pod1 has created a campaign that covers both on-page and off-page optimisation
This article was originally published on Marketingservicestalk on 9 Mar 2007 at 8.00am (UK)
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The SEO team will be working closely with Pod1's web designers and developers to ensure all aspects of the site have maximum search engine exposure.
"The primary goal for www.picturetheloan.co.uk is to maximize the number of people who browse the site and apply for a loan," said Mark Blenkinsop, Pod1's chief optimiser.
"To accomplish this we must increase search engine rankings and also create a site that converts visitors into customers." Picture Financial is the largest ever financial start-up in the UK, backed by venture capital specialists Apax Partners and funded by Merrill Lynch, one of the world's largest investment banks.
It focuses on consumer finance, offering homeowners secured loans with lower interest rates and flexible payment terms to reduce their monthly outgoings.
Pod1 and Picture Financial have worked together on creative digital campaigns since August 2006.
Last month Picture Financial signed Pod1 as its sole creative digital partner for 2007 and 2008.
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